A gentle AI that looks after your UI

Helm helps users
find their way

Guides them step by step, and turns real app flows into demos and explanations automatically.

"If you’ve ever had to explain 'where to click' more than once — Helm is for you."

The Problem

Short & Real

As a founder or product builder, you probably:

Record onboarding Looms yourself
Re-record them every time the UI changes
Answer the same support questions again and again
Watch users get stuck — even though the UI feels obvious to you

Most products don’t fail because they’re bad.
They fail because no one is actively looking after the UI.

😵‍💫

User Confusion

Solution

What Helm Does

Helm is an AI custodian for your UI. It watches how your product works and helps keep it understandable.

🧭

Guide users inside your app

Interactive walkthroughs that adapt.

🎥

Create UI demos

Automatically generated, always up to date.

🧪

Detect broken flows

Identify confusion points before users leave.

📚

Keep explanations in sync

Documentation that updates itself.

How It Works

(Simple)

1

Show Flow

You show Helm how a flow works in your web app

2

Understand

Helm understands the screens, steps, and intent

3

Generate

Helm generates guidance, demos, or explanations

4

Success

Users stay on track — without you explaining it again

⚡ Early versions are simple and hands-on. Full automation is coming.

Who Helm Is For

Right Now

Helm is built for:

  • B2B SaaS founders
  • Small product teams
  • Web apps with real users

Not Yet

Helm is not for:

  • Mobile apps (yet)
  • Large enterprise rollouts
  • Perfect, polished workflows

Early Access

We’re opening Helm to a small group of early founders.
Help shape the product and lock in early pricing.

We’ll only reach out when there’s something real to try.

📝 Honest Note

Helm is early. Some early demos and guidance are created using a partially manual workflow while we build full automation. We’re upfront about this because we want honest feedback and real use cases.